How to Xiaomi Mi acquired Success? – Mi Tactics

Xiaomi is the Third-Biggest smartphone Company in the world. Xiaomi Ranked at place 70th on the Top 100 Most Valuable Global Brands 2021.It’s India’s Top Selling Smartphone Brand and one of China’s top Smartphone Company.

It is present in 74 + markets around the globe, With nearly 22,074 employees and more than 350 + million people using this smartphone and product and services.

The company makes up about CN¥245.87 billion of it’s revenue in 2020,Revenue for the period amounted to RMB76. 9 billion, representing an increase of 54.7% year-over-year while adjusted net profit for the period came in at RMB6.

The company was started in 2010 company only sold its products online in effort to reduce it’s overhead costs.

It avoided spending money on advertising and relied on brand loyal customers to spread the world. Xiaomi’s selling point was simple, offer high quality devices, but at lower prices than competitors.

It’s became China’s NO.1 smartphone in 2014.It Planes to open 2.000 stores worldwide by 2019 with just about half of then in china.

In 2017,comapnies sales grew more than 67 percent from the year prior, leading some to call it ‘China Phoenix.’

How to Xiaomi acquired Success ?

I really like this company with their marketing strategies and what about you ?

Niche Marketing

This Tactic focused on Specific Demographic, Psychographic and Geographic. It means that Specific product  distribute to Specific customer at a Specific price. Product sell to defined target audience and it help to reduce competition and capture the market easily.What is Niche Marketing ?

Trade Show Marketing

This marketing tactic grooving faster. In this Everyone from same industry comes under one roof to sell their products. It helps to increase orders and also helps you to get new partners, vendors, customers, import and exports. Here you have to do Unusual Demonstrations, Speeches, Promotional offers like so.xiomi trade show marketing

Social Media Marketing

3.96 + billion people use social media worldwide make your social media presence. This tactic helps to know your product updates. Also, your customers shares about your products to people this helps to increase Credibility, trust and engagement.
Xiaomi social Media marketing

Freebie Marketing

Xiaomi offers free Mobile Covers, Screen Guards, Headphones with their smartphones this tactic generates more sales.
Xiaomi freebee marketing

Flash Sales / Inbound Marketing

Xiaomi have flash sales strategy on online e-commerce platforms like, Amazon ,email, SEO, Webinars, Social Media and increased their product curiosity and customers automatically comes to buy their products.
Inbound Marketing by Xioami

Undercover Marketing

Building confidential Excitement, Energy, Curiosity in Market.what isundercover marketing ?

Cross Promotion

This help to grow marketing reach with no extra cost.
For example. Xiaomi Smartphones operates on google android.What is cross promotion ?

Also Read Tecno Camon 17 Series ,Amazon Availability Confirmed.

More about Xiaomi Company

HeadquartersBeijing, China
SectorConsumer Electronics
FoundersLei Jun
FoundedApril 2010
Total FundingUS$38.83 billion 
Revenue/TurnoverUS$37.63 billion
Adjusted Net ProfitUS$3.11 billion (2020)
Parent OrganizationXiaomi.Inc
History Of Xiaomi

Xiaomi – Founders/Owners

Who is the founder, CEO, and President of Xiaomi ?

Lei Jun is the founder, CEO, and President of Xiaomi.How to Xiaomi got Success?

Who is co-founder Of Xiaomi ?

Lin Bin, Dr. Zhou Guangping, Liu De, Li Wanqiang, Wong Kong-Kat, Hong Feng and Chuan WangHow to Xiaomi got Success?

What is Difference Between Marketing and Sales ?

1.Marketing– It is working on Recall Value as well as Supports the sales function.It is Strategy & Unique Strength.
2.Sales-It is Increases Sales revenue, help’s in sales and Balance Sheet Top List.

Also read SpaceX Starship Evolution Into Next Grade-Completely Insane

Twitter Profiles Of Founders

  • Lei Jun.
Lei Jun. twitter xiaomi
twitter handler
  • Xiaomi co-founder & President Lin Bin
Lin Bin Xiaomi twitter
twitter handler
  • Dr. Zhou Guangping,
  • Liu De 
  • Li Wanqiang 
  • Wong Kong-Kat 
  • Hong Feng 
  • Xiaomi co-founder Chuan Wang 

Visit Official Leadership Team Page

Funding and Investors in Xiaomi

December 2010Series A$41 Million
December 2011Series B$90MIDG Capital, Shunwei Capital, Morningside Venture Capital
June 2012Series C$216MMorningside Group
June 2012Series CMorningside Venture Capital
August 2013Series DDST Global
October 2014Debt Financing$1BGoldman Sachs, Credit Suisse, Deutsche Bank, Morgan Stanley, JP Morgan Chase
December 2014Series E$1.1B
April 2015Funding RoundRatan Tata,DST Global,HOPU Fund,GIC,All-Stars Investment,YunFeng Capital
March 2016Secondary Market
July 2017Debt Financing$1BMorgan Stanely, Deutsche bank, NGP Capital
April 2018Secondary Market$800KQualcomm Ventures

What Are the Xiaomi Future Planes ?

Xiaomi’s advantages in operating systems and home furnishing also bring a lot of imagination for such collaboration in the next days.

Apace smartphones, Xiaomi makes dozens of internet-connected devices including scooters, air purifiers and rice cookers also.

The dense plans to launch its first EV around 2023, one of the people opinion. It will enable its cars to connect with other devices in its product eco-system, the people Opinion.

Bewilders-based Great Wall, China’s biggest pickup truck maker, this year launched a standalone brand for electric and smart vehicles. It is also building an EV factory in China with Germany’s BMW AG.

Jayesh Shewale
Journalism can never be silent: that is its greatest virtue and its greatest fault.

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